Database and Web Application Developers

Sales Team Training and Evaluation Case Study

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The Challenge: A professional sales evaluation and training company in the pharmaceutical field provides real life training sessions to evaluate and improve the skills of the sales professionals of its clients. It provides "real-playing" encounters with actual purchasers of the products. Individuals are evaluated across both an internal ranking system and they are also evaluated based on the training evaluation criteria determined by the clients. Scores are analyzed and made available to participants for review via Excel and PowerPoint reports that are provided to the client. The sessions are also recorded on video. Other training companies with less effective programs are still able to compete because of more sophisticated web based result reporting and analysis. Our client wants to surpass his competitors' online reporting.

The Result: Our client now has the most advanced online reporting system available in his industry. The ability for all level of client users to easily access the information has increased the interaction with his clients. That has permitted our client to make additional inroads and be more responsive to his clients' needs.

More case studies:

Market Research Web Reporting: Reporting for an economic research collection and analysis firm
Integration of Web and Database Systems: Data entry integration for an international bank
Web Database Updating: Content update for an interior design firm


For more information about web application development please contact:

David Krumholz
609-799-7715 ext. 310